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What Is the South Main Association?

We’re creative and quirky, energetic and entrepreneurial. We’re the residents, merchants and friends of the South Main Historic Arts District, where you’ll find some of the most important cultural attractions in Memphis – from the Orpheum Theatre to the National Civil Rights Museum to Central Station. The district is home to dozens of trendy locally owned restaurants, boutiques and galleries, most of them tucked into the historic buildings that define the neighborhood.

We promote the future of our community while remaining passionate about preserving its past.
Questions? Use the Contact Us form below or reach us at

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Why Join SMA?

If you live, work, or play in the South Main area, you'll want to be a part of SMA. You’ll get to know your neighbors, make business connections, be among the first to hear the news of the street, and contribute to policy decisions that affect the district. All South Main Association members receive an automatically renewing SMA Membership Card that entitles them to exclusive benefits (see below).

Benefits & Cost

Free Admission to SMA Meetings
Meetings begin at 6 p.m. the second Tuesday of every month, featuring speakers of interest to the community at South Main venues -- along with camaraderie and refreshments.

Free Admission to the SMA Trolley Night Members Area
It's the place to start your Trolley Night stroll – enjoy complementary food, beverages, and your South Main neighborhood friends.


Discounts to South Main area restaurants, retail, and more, including:

Carolina Watershed
Civil Pour
Grecian Gourmet
The Green Beetle - Oldest Tavern in Memphis
Pontotoc Lounge
Silly Goose
South Main Sushi & Grill
Two Girls and a Whip
Walking Pants Curiosities

Own a business and interested in offering a discount to your neighbors? Send us a message on Facebook at!


Annual Dues
Individuals: $35
Households (two member cards): $60
Businesses (three member cards): $80


Become a Member Today!

Join or just sign up to be a friend. Members and friends receive our weekly messages with news about events and community developments. If you would prefer not to join online, you can join at a meeting. Or send a check to SMA, P.O. Box 3268, Memphis, TN 38173.