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What is the South Main Association?

We’re creative and quirky, energetic and entrepreneurial. We’re the residents, merchants, and friends of the South Main Historic Arts District, where you’ll find some of the most important cultural attractions in Memphis – from the Orpheum Theatre to the National Civil Rights Museum to Central Station. The district is home to dozens of trendy locally owned restaurants, boutiques and galleries, most of them tucked into the historic buildings that define the neighborhood.

We promote the future of our community while remaining passionate about preserving its past.
Questions? Use the Contact Us form below or reach us at

Join the Party. Join the Fun.

If you live, work, or play in the South Main area, you'll want to be a part of the South Main Association. You’ll get to make new friends and business connections, be the first to hear about breaking news in the neighborhood, and contribute to policy decisions that affect our district. All South Main Association members receive an automatically renewing SMA Membership Card that entitles them to exclusive benefits (see below).

Benefits & Cost

Free Admission to SMA Meetings
Meetings begin the second Tuesday of every month at 6 p.m., and feature speakers of interest at South Main venues – along with complimentary camaraderie and refreshments.

Free Admission to the SMA Trolley Night Member Area
Trolley Night is the last Friday of every month, and the Member Area is the place to start your evening stroll! Enjoy complementary food, beverages, and your South Main neighborhood friends.



Own a business and interested in exclusive SMA Business Member benefits? You don’t have to be located in the South Main Arts District to join. Send us a message on Facebook at


Annual Dues
Individual (one membership card): $35
Household (two membership cards): $60
Business (three membership cards): $120

Become a SMA Member Today!

Members receive weekly messages with news about events and community developments. Join at the monthly SMA meeting, at the SMA Member Area during Trolley Night, or below.