South Main is a fascinating place to explore - you won't believe how much there is to do in this one-square-mile neighborhood! You can spend an entire day and night in South Main and not get to experience a fraction of all there is to see and do. The Memphis Farmers Market, Blues Foundation, National Civil Rights Museum and Orpheum Theatre bring nearly 1 million people to South Main every year, along with events like Trolley Night and Spirits & Soul Fest. The streets are alive with art, trolleys, and historic architecture at every turn. Enjoy serene views and walks along the nearby Mississippi River or dance the night away at Earnestine & Hazel's and The Rumba Room.


7 a.m. | Go for an early walk along the Mississippi Riverwalk or Big River Crossing
8 a.m. | Browse local produce and listen to music at Memphis Farmers Market
9 a.m. | Dine in Elvis’ seat for sweet potato pancakes at The Arcade Restaurant
10 a.m. | Tour the National Civil Rights Museum
1 p.m. | Get Greek with a gyro and pita chips from Grecian Gourmet
3 p.m. | Rent a scooter or bicycle, or take a trolley ride along Main St.
4 p.m. | Visit the Blues Hall of Fame
6 p.m. | Enjoy sunset cocktails on one of the many South Main patios
7 p.m. | Experience reimagined Southern cuisine at Rizzo’s by Michael Patrick
9 p.m. | Take free salsa lessons at The Rumba Room
11 p.m. | Dance the night away with the haunted jukebox and world-famous Soul Burgers at Earnestine & Hazel’s