South Main is a fascinating place to explore - you won't believe how much there is to do in this one-square-mile neighborhood!  You can spend an entire day and night in South Main and not get to experience a fraction of all there is to see and do.  The Memphis Farmers Market, Blues Foundation, National Civil Rights Museum and Orpheum Theatre bring nearly 1 million people to South Main every year, along with events like Trolley Night and River Arts Fest.  The streets are alive with art, trolleys and historic architecture at every turn.  Enjoy serene, beautiful views and walks of the nearby Mississippi River or go nuts and dance the night away at Earnestine & Hazel's and The Rumba Room.


7 am: Early morning walk/run along the beautiful Mississippi Riverwalk
8 am: Browse local produce and listen to music at Memphis Farmers Market
9 am: Sweet potato pancakes at The Arcade Restaurant
10 am: Check out the huge train sets at the Railroad and Trolley Museum
11 am: Explore National Civil Rights Museum
1 pm: Lunch at one of South Main's great restaurants
3 pm: Rent bike or take a trolley ride ride up and down Main Street
4 pm: Visit the Blues Hall of Fame
6 pm: Cocktails on one of the patios
7 pm: Dinner at another great restaurant
9 pm: Salsa lessons at The Rumba Room
11 pm: Haunted jukebox and dancing at Earnestine & Hazel’s followed by a soul burger or 2